Build the brand that talent trusts.
Create the experience that moves them.
Activate your Employer Branding & Recruitment Marketing strategy with real business impact.
Building a strong employer brand and EVP is one thing. Activating it consistently across every candidate and employee touchpoint, campaign after campaign, is where real momentum is created and results become visible.
That's what makes the difference between a broken talent experience and an exceptional one.
Sitting at the intersection of employer branding and talent marketing, I turn your EVP strategy into always-on activation that attracts the right talent, converts higher quality applicants, and retains people for longer, impacting your bottom line results such as cost-per-hire, attrition % and eNPS.
● 15+ years in B2B marketing & talent strategy ● Award-winning EB & talent marketing expert ● 20,000+ hires supported ●
WHO I WORK WITH
Choose your role and discover how
I can help you
Exceptional talent experiences don't happen by accident.
Yet most Employer Branding and Talent/ Recruitment Marketing teams find it hard to master all stages of the talent lifecycle.
They're designed.
A marketing-powered framework that connects Employer Branding and Talent Campaigns across the full talent lifecycle, from first awareness to advocacy and retention.
Introducing the
Talent Marketing Engine™
THE SYSTEM THAT BRINGS IT ALL TOGETHER
Stage 1 - 3
Attract & Engage
Build awareness and warm interest before talent ever applies. Think Employer Branding, content strategy and community building.
Stage 4 - 5
Convert & Hire
Turn consideration into action. Think testimonials, retargeting, direct sourcing and CPQA metrics.
Stage 6 - 8
Retain & Advocacy
Cherish the relationship with current ánd past employees. Think advocacy programs, referral campaigns and alumni nurturing.
Signature services
AUDIT
Full diagnostics of your candidate, employee, or end-to-end talent experience
Before you can build the right strategy, you need an honest picture of where you stand today. My audits give you exactly that: a structured, outside-in diagnostic of your current talent experience, mapped against best practice and your own employer brand promise.
From €3K
2 - 3 weeks
STRATEGIC SUPPORT
Turn your ad hoc programs into a long-term strategy
-
End-to-end Talent Marketing strategy with activation support and management
-
ATS to Nurturing process, design & change management
-
Employee Advocacy
-
Alumni & Rehire strategy
-
KPIs & Measuring success: Analytics, dashboard design, impact metrics
From €7.5K
6 - 8 weeks
WORKSHOPS
Improve collaboration between HR, TA, and EB/RM
-
FY Planning & priority-setting
-
EVP optimisation, transforming your positioning from generalistic to authentically different
-
Content planning across the talent journey
-
Candidate Experience (re)design, so you finally stop ghosting talent
From €1,750
Half/full day
TEAM/ORGANISATIONAL READINESS
Driving real impact through Employer Branding & Talent Marketing starts with readiness
Strategy and experience design only create lasting change when the people responsible for delivering them have the skills, structure, and clarity to do so. From organisational structure design with RACI for your Employer Branding and Talent Marketing function, to corporate training to upskill your team in Employer Branding and/or Talent Marketing.
From €5K
3 - 6 weeks
TESTIMONIALS
WHY WORK WITH ME
Unique
consulting
approach
Strategic clarity & deep expertise
I bring senior expertise in B2B employer branding and talent marketing, helping you with clear, insight‑driven frameworks, practical direction and measurable impact, without the fluff of a bigger agency.
Human-centered, boutique partnership
Working together feels collaborative, thoughtful, tailored to your organisation, ánd affordable. I design every deliverable around your culture and ambitions rather than offering one-size-fits-all solutions
Built from the inside out
I've spent 14+ years in B2B marketing and talent strategy, building my expertise from truly living it: building EVPs, rolling out employer brand strategies, running talent campaigns, growing & training teams, and figuring out the best formula to attract, engage, convert and retain talent. The Talent Marketing Engine™ is the framework I wish I'd had when I started. Now I help others use it. Learn more about me here.