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Don't just keep up. Stand out.

Invest in the marketing skills today's talent world needs.

I’m Margriet, founder of Talent Marketing Coach

More channels. More stakeholders. More needs. More KPIs. More marketing skills required.


The scope of Employer Branding and Recruitment Marketing keeps growing, but the education and support to keep up barely exists. Most of us learned on the job, and many of us are doing it alone. 

 

Talent Marketing Coach changes that. 

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15+ years as a global (Talent) Marketing leader   ●   Built, trained & led a global team of 16 EB & Talent Marketing specialists   ●   Award-winning EB & talent marketing expert   ●   20,000+ hires supported

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How I help

I work with Employer Branding and Recruitment Marketing practitioners who want to invest in their own development, and with the teams and leaders who want to invest in them.

TEAM WORKSHOPS

Improve collaboration between HR, TA, and EB/RM 

  • Design thinking-led, hands-on sessions

  • FY planning and priority-setting

From €1,495

Half/full day

  • EVP optimisation and content planning across the talent journey

  • Candidate experience (re)design, so you finally stop ghosting talent

ONLINE COURSES

The scope of Employer Branding and Recruitment Marketing keeps growing, but the education to keep up barely exists.

 

My self-paced courses give you practical skills, ready-to-use templates and the confidence to apply them.

Learn at your own pace

Free + paid

Self-paced

TEAM TRAINING

Upskill your whole team on the talent lifecycle

  • The full talent lifecycle, from awareness to advocacy

  • The marketing thinking behind impactful campaigns

  • Tailored to your team’s level and priorities

  • Online or in person

Custom

Starting 2h

1:1 COACHING & SUPPORT 

Get the support from someone who’s been in your seat

  • 1:1 sessions on the capabilities you want to develop

  • Hands-on support, so you leave with a plan

  • A single session or a multi-session programme

  • Written summary and next steps

From €249

60-min sessions

KEYNOTES

Inspire your team and prepare them for what’s next

A talk on the evolved discipline of Employer Branding and Talent Marketing: how the role has grown, what it now demands, and how practitioners and teams can keep up and thrive. For team events, conferences and leadership meetings.

On request

20 - 60min

CONSULTANCY

Case by case, I take on candidate and employee experience design and end-to-end talent marketing strategies, for a small, tight-knit client base

Exceptional talent experiences don't happen by accident.

Through online learning, workshops, team training and individual coaching, Talent Marketing Coach helps you master all stages of the talent lifecycle. 

At the heart is Employer Branding, with three overarching layers of Talent Attraction, Engagement and Retention

They're designed.

A marketing-powered framework that connects Employer Branding and Talent Campaigns across the full talent lifecycle, from first awareness to advocacy and retention.

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Use it to see where your skills are strong, where to grow next, and how your work connects to everything around it.

Introducing the
Talent Marketing Engine™

THE SYSTEM THAT BRINGS IT ALL TOGETHER

The Talent Marketing Engine Framework has 8 stages and flows from unaware to aware, engaged, convinced, employed, invested, ambassador and alumni. This is the playing field for your Employer Branding and Talent Campaigns

Testimonials

Why count on me

I’ve been in your shoes

Nearly a decade ago I moved into talent marketing, where I built, trained and led a global team of 16 EB & Talent Marketing specialists over the years. I know the pressure, the pace and the gaps in support, because I’ve lived them.

Practical learning that makes you better at what you do.

No theory for theory’s sake. Everything I teach comes with ready-to-use templates and frameworks you can apply the same week, so you build skills that hold up as the discipline keeps evolving, and you’re ready for whatever comes next.

Recognised by peers and verified as an expert.

My work has been recognised with awards including Global Marketer of the Year and an ITSMA Marketing Excellence Award for differentiating the brand through a global EVP roll-out. I’m also a verified expert on the TruthWorks network.

Contact me

For any questions or inquiries, fill out the form below and I'll reach out with next steps.

Can't wait to get started? Plan your discovery call in a few clicks

I'm interested in following service(s)

FREE

We'll figure out what you need and what makes sense as a next step. 

30-Min Discovery Call

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